Although DIY as a concept is still popular, many people, especially younger generations don’t feel confident enough about their manual skills to start a project. Moreover they don’t know where to get the little suggestions that make the difference in DIY projects, which are difficult to find in video-tutorials or on wikiHow.
Do it with Bobi (by OBI) is the solution: an online community, supported by a mobile App, where you can find people like you that became experts by doing stuff and getting help from the community (just like you). In the same way, you can find motivation to start a new DIY project, suggestions on how to develop it and help when you’re stuck. Share your creation, give and receive suggestions and become an expert too.
"Do It with Bobi" customer journey
Project in collaboration with Federico Nunziata (service designer), Leonardo Fiocchi (automation engineer) and Michael Bellomo (computer scientist).
